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Loyalty Program Success for the Wholesale Distributor by Dale Guenther
"It was about 10 years ago at this time that I was sitting at my desk when the receptionist called me to ask if I had time to see a salesman that had stopped by to see me without an appointment. Whenever this hapened my pat question was "What's he peddling?" "Incentive programs, she said. . . . Incentive programs?"
Construction Distribution - Distributor Spotlight
"We live in heady times. People everywhere are partying like it's 1999. Wealth abounds, breeding what it always does, the hunger for more wealth. Acquisitions and consolidations are news on the half-hour, particularly in the increasingly intertwined construction sales and rental markets."
Proof Positive that Cash Isn't King!
"Recent studies by Goodyear have uncovered astonishing results when comparing cash incentives to merchandise and travel awards. They show that cash incentives are only HALF as motivating as merchandise or individualized travel. This information is reprinted from Incentive Magazine.
Cash and Burn
"Though cash remains a popular choice as a reward for sales performance, those in the know have long understood that non-cash incentives typically do a much better job of driving performance. So why is this?"
Janesville Winair: Don’t Leave Co-Op Dollars on the Table
Taken from “The Headliner”, this article tells how one company used an incentive program to increase their
sales 40%!
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